Analytics & Social Media Review

Matt McAlister

Key Metrics (Last 90 Days)

Impressions

4,519

Engagements

119

Followers

649

Profile Views

264

Weekly Search Appearances

45

Top Performing Post

"Venture Capital Needs An Intervention"

Contrasting ~$1.25T AUM vs. ~$98B in exits.

1,639 Impressions 26 Reactions 15 Comments

Why It Worked:

The post opened with a sharp numerical mismatch that immediately caught attention. It introduced a credible outside voice (Ann Lai) proposing a practical alternative and then added personal value by introducing Integrated Venture Engineering (IVE) as a complementary solution.

Worst Performing Post

"What's the purpose of business?"

A philosophical exploration of business's role in society.

524 Impressions 1 Comment

Why It Underperformed:

The post opened with a broad, philosophical prompt without a concrete metric or decision point. In a fast-scrolling feed, it lacked an immediate hook to draw readers in, and those who did read found no near-term application to carry forward.

Analysis & Key Learnings

Biggest Wins

  • High-quality engagement on the AUM vs. exits post, driving meaningful conversation.
  • A short repost on longevity startups proved that concise, value-add commentary can perform strongly.
  • Identified a pattern: posts that frame a clear problem with a distinct perspective resonate well.

Challenges

  • Gap between high post impressions and lower profile views, indicating a need to better convert visibility into discovery.
  • Matching interesting topics to the LinkedIn platform's preference for concrete, actionable insights.

Success Patterns

  • Start with concrete, measurable data to create immediate tension.
  • Even short posts perform well if they add framing and a distinct perspective.
  • Citing credible voices and sources builds trust and extends reach.
  • End with a takeaway or question that the reader can act on.

Top 5 LinkedIn Posts

  1. Venture Capital Needs An Intervention (AUM vs. Exits)
  2. The Longevity Market Isn't Dying, It's Maturing
  3. Perspectives on the Current and Future State of Biology
  4. Studio Due Diligence Is Not VC Due Diligence
  5. Longevity Can Save America

Social Presence Evolution

Since Sprint 1, my presence has evolved from posting a bit of everything to establishing a focused, data-forward voice in longevity biotech, with a Houston lens. This strategic shift resulted in follower growth from 441 to 649 and steadier engagement. The key was shifting to posts that lead with a hard metric, use visuals, and connect to unresolved problems for founders and investors, which consistently outperformed more philosophical content.

Biggest Wins

  • New Opportunity: Secured a part-time position with VitaDAO, a collective funding early-stage longevity research, a role that has strong potential to convert to a full-time position after my Ph.D.
  • Network Growth: Connected with various venture builders and studio owners, laying the groundwork for a potential longevity-focused venture studio in the future.

Sustainable Social Media Plan

Cadence

Posts: 1x per week (Wednesdays)

Engagement: 15 mins daily

Review: Monthly metrics check

Content Genres

  • Data-driven insights
  • Founder/tech spotlights
  • Houston ecosystem notes
  • Biotech/Deeptech VC asks

Post Pattern

A simple, effective formula:

Hook → Evidence → Takeaway → Question

Engagement Strategy

  • Comment with value (add data or a new perspective).
  • Alternate original posts with high-signal shares (curate + create).